New York, NY – On Thursday, February 8th, 2024, L’AGENCE transformed Gotham Hall into a forest of textures for
NYFW. A mystical essence fuels the Fall 2024 collection, titled Into the Woods.
“There are strong, emotional pieces threaded throughout the collection — the lace bralette and skirt, the red
sequin dress and bolero jacket,” says fashion director Tara Rudes-Dann. “She feels sexy and daring. She has
arrived.”
A strong presence of true black anchors the collection, accentuated by shades of dark port, hints of deep olive,
and arrowwood gold. Signature roses and tapestry-inspired prints infuse the looks with a baroque feel. The
collection stays true to its roots with a uniform of uncomplicated polish: tailored suits, tried-and-true jeans, and
an expanded selection of outerwear.
“Simplicity, elegance, and glamour speaks throughout the collection,” says Rudes-Dann. “It has a sense of an
easy-chic feel in rich fabrics with an emphasis on fit.”
L’AGENCE, known and loved for denim, continues to invent new possibilities for this everyday fabric by
experimenting with crystal, pearl, and stone embellishments on denim jackets, skirts, and skinny jeans. This
season introduces a velvet corduroy fabrication, alongside sequin sets, tweeds, and lace.
The presentation combined a sentiment of familiarity with the anticipation of discovery.
“Expect a bold surprise from the Into the Woods collection,” says co-founder and creative director Jeff Rudes.
PRESENTATION CREDITS:
Fashion Director: Tara Rudes Dann
Art Director: Lilly Bircher
Photographer/Director: Jacopo Moschin
Presentation Photography: BFA / Madison McGraw
Stylist: Sofia Karvela
Hair: IGK Hair @igkhair, Kacey Welch Hair Extension @thekaceywelchmethod
Makeup: New York Makeup Academy @newyorkmakeupacademy
Jewelry: What Goes Around Comes Around @whatgoesaroundcomesaroundnyc
Backstage Outfitting: Eberjey @eberjey
Beverages: Casa Del Sol Tequila @casadelsoltequila, Boxed Water @boxedwater, Ghia @drinkghia, Lorenza Rosé
@lorenzarose
Florals: Pop-Up Florist @popupflorist
About L’AGENCE
Founded in 2008 by Jeff Rudes, Margaret Maldonado and Ron Herman, L’AGENCE began with early roots in
Hollywood and a devout following of high-profile celebrities and their stylists. Informed by the easy chic feel of
Southern California with a Parisian sensibility, the collections evoke a spirit of sultry glamour through vibrant
colors, bold prints, and timeless silhouettes that complement the jet-setter lifestyle.
