Black PR is thrilled to announce that the agency will coordinate on schedule with the British Fashion
Council APUJAN catwalk show during the upcoming London Fashion Week on the 19th of September
2023 at 2.00pm at the iconic venue of Somerset House.
APUJAN is a London-based womenswear label founded by designer Apu Jan, debuting in
Auntunm/Winter 2013 London Fashion Week. The designs are renowned for integrating patternsand
knitwear techniques to illustrate themes inspired by fantasy and literature. The APUJAN collections
were featured in major fashion and design publications including Vogue, GQ, ELLE, Harper’s Bazaar,
WALLPAPER and Madame Fiago. Furthermore, APUJAN designs were shown at the La Cite de la
Dentelle et de la mode in Calais, France, and showroom during Paris Fashion Week.
Outside of runway collection, APUJAN has collaborated with various industries by utilises the
storytelling method to connect with different audiences: such as In-flight loungewear for EVA airline,
branding for Kuo Yuan Ye, a traditional oriental pastry company, the costumes for the Cloud Gate
Dance Theatre of Taiwan, the series of package desgin for McDonald’s and uniform design for
SAMSUNG global.
After a three-year hiatus, APUJAN is returning to London for a physical runway show at London
Fashion Week, presenting the latest Spring/Summer collection “The Casebook of Kaiju.” Transitioning
from digital back to physical, during the pandemic, APUJAN successively released six fashion show
videos and collaborated with numerous Asian actors and celebrities for special performances. This
year, APUJAN returns to London, partnering with an international fashion team to present the
collection in a physical catwalk once again.
This time, the show is set at Somerset House, a venue that has historically been an iconic location for
London Fashion Week, to present the latest season in collaboration with independent music producer
DJ so lonely, inviting him to perform in London. Apart from the collaboration with DJ so lonely, shoes
used in this season are sponsored by Adidas.
Marking the consecutive 21st season of showcasing at London Fashion Week, whether digitally or
physically, APUJAN has also recently opened the first physical store in its hometown, Taipei, located
at NOKE MALL. Clothing and collaborative products are displayed in a season-less manner inside the
store, showcasing various apparels. Having just concluded a series of opening events, APUJAN has
hurried back to London to prepare for this season’s runway show.
Taiwansese star Yuri and Ula Shen (from Rakuten Group), who have long collaborated with APUJAN,
specifically flew in to support this fashion show. Attending the London Fashion Week for the first
time, they joyfully expressed their anticipation of finally witnessing a physical catwalk show. They also
plan to explore London with the APUJAN team after the show.
“The Casebook of Kaiju” collection comprises over a hundred outfits, of which thirty are chosen to be
showcased at the fashion show. This highlights APUJAN’s iconic spring-summer fine-knit garments,
evening gowns, sportswear and leisure wear, printed dresses, shirts, and a few menswear.
Simultaneously, new accessories, hats and tape measures were also showcased on the runway.
The theme and concept behind “The Casebook of Kaiju” is inspired by the eve of a monster’s arrival.
These monsters, in people’s minds, are analogous to impending waves of the era, like AI or the near
future, evoking various emotions like surprise, fear, astonishment, and anticipation. On the eve of the
monster’s appearance, elements symbolic of the imminent arrival of the monster can be seen in the
show, such as barriers, ships and the ocean, forests where monsters dwell, tanks, news reports,
investigative documents, related models, and the eyes of the monster. Additionally, there are
investigators in search of the monster, wearing uniforms, protective clothing, or office personnel
equipped with monster data, all on the hunt for the creature.
Apujan’s “The Casebook of Kaiju” collection is a captivating journey that combines feelings of surprise
and fear by mythical monsters. With its iconic garments, it tells a narrative of discovery and
exploration in the face of the unknown. This collection sparks the imagination and leaves us eager for
Apujan’s next fashion adventure.
For press-related queries and to attend the show, please contact Becca at becca@blackpr.co.
