In a groundbreaking fusion of high fashion and mixed martial arts, Coucou Bebe 75018 unveiled its highly anticipated debut collection, TESTOSTERONE, during Paris Fashion Week at the iconic Elysée Montmartre. Inspired by the work of radical artist Pyotr Pavlensky, the Menswear Fall/Winter 2025 collection explored masculinity, power, and rebellion through bold, avant-garde designs.
The runway transformed into an MMA cage, where fighters dressed in Coucou Bebe battled in intense one-minute rounds. Signature bombers, expertly crafted leather pieces, and statement accessories—such as charm-adorned belts—captured the brand’s raw yet refined aesthetic. Striking prints, including Pavlensky’s SEAM stitched-mouth portrait and subversive nods to media and authority, reinforced the collection’s provocative narrative.
TESTOSTERONE was more than fashion; it was a manifesto—challenging identity, resistance, and artistic freedom. The night concluded with an exclusive after-party hosted by Café Bianca, cementing Coucou Bebe’s place as a disruptive force in contemporary menswear.
