On January 30, 2025, Juana Martín, the only Spanish house integrated into the official Paris Haute Couture calendar, unveiled a captivating collection that serves as a manifesto of style, bridging the timeless heritage of flamenco with the daring spirit of modernity. Presented at the prestigious Palais de Tokyo’s Saut du Loup, “Identidad” stands as a powerful statement of authenticity, rich cultural pride, and unparalleled craftsmanship.
This collection transcends mere fashion; it is a tribute to the deep roots of Spain’s flamenco tradition, reinterpreted with refined couture sensibilities. Drawing inspiration from legendary figures like Lola Flores and Carmen Amaya, Juana Martín celebrates the power and passion of women, tracing the emotional and artistic essence of flamenco through each meticulously designed garment. In this show, the soul of flamenco is embodied in fringe details, intricate cuts, and elegant lines that evoke the opulence of the 1920s.
The collection highlights the union of authenticity and modernity, reflecting a commitment to cultural integrity in an ever-evolving fashion world. The artistry of this presentation was enhanced by the profound voice of Estrella Morente, whose performance added an emotional layer to the spectacle. Support from Málaga de Moda, Fundación Cajaso, and collaborators such as the Italian luxury shoe brand and the ICON beauty team brought this celebration of Spanish heritage to life with sophistication and finesse.
With “Identidad,” Juana Martín continues to write her bold and visionary story, reaffirming that true fashion is not only about aesthetics but about soul, heritage, and a deep commitment to the artistry that shapes it.
